Home › Launching a social media experiment and piloting a metrics model: Aiming High for Young People
  • KDPaine Says:
    Wed, 10/24/2007 - 10:28

    Great stuff here, thanks for a great case study. One thing you might think about is to do some regular relationship measurement based on the Grunig model.The actual survey instrument is available here: http://www.measuresofsuccess.com/free+measurement+resources/research+rep...
    in the paper called Guidelines for measuring relationships. You've got great quantitative data, but I'm thinking that you're not going to know if you really had any impact on the Youth unless you ask them.

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