Home › Launching a social media experiment and piloting a metrics model: Aiming High for Young People
  • kdpaine Says:
    Fri, 10/26/2007 - 19:10

    This is my favorite quote -- from my Father when he was managing editor of Fortune: “If we can put a man in orbit, why can’t we determine the effectiveness of our communications? The reason is simple and perhaps, therefore, a little old-fashioned: people, human beings with a wide range of choice. Unpredictable, cantankerous,
    capricious, motivated by innumerable conflicting interests, and conflicting desires.”
    Ralph Delahaye Paine, Fortune Magazine , 1960 speech to the Ad Club of St. Louis

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