I'll be blogging a little more about the whole process, and some of what we have learnt later on – but for now – just wanted to share with you a little of what the Video Change participants have been creating:

Whilst on the topic of online video for campaigning – here's a note I got from Kerstin Twachtmann at ActionAid last week which may be of interest:

Our youth team are attempting to smash the world record for the biggest number of people playing their air guitars at this year’s Reading festival!

As part of this we are running an online competition with the chance to win a pair of tickets to this year’s festival, all the entrants have to do is upload their own air guitar video onto http://www.myspace.com/bollockstopoverty. (The closing date is the 15^th August) We have already created a series of videos to get people in the spirit of things and we would be most grateful if could mention it in your blog!

If you're interested in seeing how charities can explore engaging with the norms of many online video sites – then Action Aid's experiment is well worth taking a look at (and, if you're up for playing some Air Guitar in the next few days, joining in with…).