A common checklist for planning an event or promoting a new project:

  • Think up a name [CHECK]
  • Design a logo and brand [CHECK]
  • Find someone to print t-shirts with the logo on [CHECK]
  • Check that the t-shirts are made with fairtrade cotton....... um, check?

When I started campaigning for Oxford University to only sell ethically traded clothing back in 2003, we had to dig around and research a lot to find out how to source ethical clothing. The FAIRTRADE Mark for cotton didn't exist then - and choosing ethical clothes meant a six-week lead time and a lot of extra cost.

FAIRTRADE Mark