A short post.
As the title says. Lowering the cost of participation in a political movement… without critical design to build engagement… lowers the cost of leaving the movement.
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1 Comment until now
I’ve written something similar to this in our book (which will be out in September honest!) - its more to do with motivations though….. superficial motivation = superficial participation (superficial motivations being things like material gain, or perceived material like gains which may include things like payment, vouchers, certificates)
Then theres “forced” membership - things like you must participate in in order to gain something eg. you must complete xx hours for volunteering.
I could go on but should probably get back to writing it to make that September deadline!
mas
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