The Charter, which you can help shape by editing, rating and remixing possible drafts, will be a statement of values and intent for local authorities, national government and other organisations to sign up to – as a commitment to enabling open, participative and efficient working through social technologies.
Working with Paul Evans of the Local Democracy blog and PI Camp, and with support and insights from Pete Cranston, I’m also exploring how the Charter can be backed by an organisational change toolkit, giving practical support to organisations who want to remove the barriers to effective social media use across a wide range of settings (including Chilren’s Services).
So if you’re interested in setting high aspirations for social media aware government, and in supporting practical action to overcome the barriers that abound, then head over to the new Interactive Charter website, and dive in to help rate or reshape ideas for the Charter.
Update – July 2009: This list of 50 Hurdles has evolved into the ‘Interactive Charter‘ (an attempt to create a clear statement of intent for open government) and ‘Social Strategy‘ (a toolkit of practical resources for sorting it out). Keep an eye on posts tagged ‘interactivecharter‘ on this blog for the latest updates.
The original post:
What’s the big challenge to using new technology for mobilisation / communication around social issues, where government or large existing organisations are to be players in creating change?
Working with front-line professionals in local government over the last couple of months, I’ve been coming to see that:
The big challenges are not about technology – they are about the content and the process of mobilisation and communication.
When it comes to technology we’ve not got one big challenge we’ve got 100s of small challenges – and we’ve got no systematic way of dealing with them.
When all these small challenges stack up – the chance of staff members or teams in local or national government organisations and agencies being able to effectively engage with online-enabled policy making shrinks and shrinks.
Of course – as small challenges – I’m sure they can all be overcome. And one of the first steps to overcoming a challenge is knowing it is there – so below are 50 of the challenges I’ve encountered since the start of this year.
50 Small Hurdles to Online Engagement in Government
There is no easy way to get a photo onto an office computer. For example, a personal photo to use as a profile picture online;
Any customisations staff add to their computer log-in are regularly lost;
There is no WiFi in meeting rooms, and guests cannot get access to the internet in the building;
There is a one-size fits all IT policy;
SYSTEMS & PROCEDURES
There are no finance procedures or company credit cards to pay for low-cost online subscription services;
There are no systems in place for backing up content from Web 2.0 tools;
There is no secure password vault that can be used to keep track of ‘corporate’ memberships of Web 2.0 sites;
There is no agreed way of notifying other staff members of plans for using Web 2.0 tools;
There are no policies or procedures for responding to positive or negative online comments;
There is no processes for carrying out CRB or Independent Safeguarding Authority checks on staff or sub-contractors involved in the use of Social Media to engage with young people or vulnerable adults;
POLICY & GUIDANCE
There are no policies on personal use of Social Networks and Social Media sites;
There is no accessible guidance available to staff on personal use of Social Networks and Social Media sites;
There is no policy on Safeguarding and Child Protection in digital environments;
There is no policy on Data Protection in digital environments – and no guidance on items of data which should not be shared in digital environments;
There are no policies on appropriate levels for official staff engagement with Web 2.0
Consent forms and model release forms make no mention of possibly sharing photos or videos from events and activities online;
Senior managers see Web 2.0 and the Social Web as something to be scared of;
Senior managers see Web 2.0 as a passing fad, or at best a persistent distraction and minority interest;
Staff see Web 2.0 as an extra burden to add to already busy and pressured days;
Ideas from outside the organisations are treated with suspicion;
The organisation wants to be in control of any discussions that take place about it online;
The organisation wants to moderate every discussion that it is any way responsible to convening or starting;
The organisation wants to put it’s brand front-and-centre in every online engagement;
Service-user engagement is not valued;
BASIC TECHNICAL SKILLS
Staff have never received basic training in how a web browser, web addresses and search engines work;
Staff are not aware of tabbed web-browsing;
Staff do not make use of search tools;
Staff find it difficult to adapt to and remember new ways of working digitally;
Staff are not able to download, edit and upload images in web formats;
Staff do not know how to install new utility software or browser plug-ins;
Staff have no opportunities to share skills and develop their understanding of digital environments;
LEADERSHIP & MANAGEMENT
Managers do not support staff exploration and experimentation with Web 2.0;
Managers take no ownership over exploration and experimentation with Web 2.0 and provide no support to their staff;
Managers react to initial teething problems with Web 2.0 engagement by shutting it all down and banning further exploration of the potential;
Your Challenges & Your Solutions?
I know that not only can all these challenges be overcome – but they have been. Somewhere.
If you’ve overcome one of the challenges here – could you write 50 words on how you did it? Add it as a comment here or your own blog post including the tag ‘smallchallenges’.
Or perhaps you can add to the challenges list? Naming the challenges is the first step to overcoming them!