Your professional approach to social networking should be based on your professional context and values

“How should professionals or volunteers working with young people use Facebook?”

There is no answer to that question. Or at least, no answer that doesn’t start with a fairly long list of ‘It depends’.

I often show this slide when talking about the need for clear policies in organisations that support staff to make effective use of social media:
Slide on Safe and Sound Foundations

The slide was prepared (and I always introduce it in this context) based on work exploring how Social Network Sites can be used by Youth Workers.

Almost always I get an interjection at this point in the presentation from a teacher or other youth-sector professional criticising the way this guidance suggests that workers may be interacting directly with young people online, when surely that can never be appropriate.

To which I have to re-emphasise that this guidance is specific to a youth work setting. It’s based on youth work values and, fundamentally, on an attempt to understand how different youth work relationships between young people and adults transfer into the online environment.

It is perhaps because of the centrality of ‘relationship’ in youth work theory that drives me towards stating this, but it seems far more useful to switch from the question ‘How should [teachers/youth workers/probation workers/sports coaches] use Facebook?’ to the question ‘Given the existing professional relationships between young people and their [teachers/youth workers/probation workers/etc.] offline, what would be appropriate for their interaction through [Facebook/Bebo/MySpace/any other social network]?’

Ewan McIntosh has been exploring again recently
his belief that direct interaction by teachers with children and young people through Facebook or other social networks is not appropriate, and my intuitive sense of the teacher-pupil relationship suggests that Ewan is right. When it comes to a youth participation worker exploring social networks for engagement, then using Facebook might be appropriate, but a direct friend-relationship with young people may not be. Use of Facebook pages and groups may provide a means of engagement more analogous to offline participation relationships.

With a number of authorities and organisations development organisation-wide social media policies, emphasising the specificity of different workforces is more important than ever.

We need to always start from the specifics. From what a particular form of work involves, from the professional values involved, and from the relationships with young people (or others) before developing guidance, policy and practice. Rather than imposing top-down technology policy and strategy.

Overcoming the 50 obstacles at #localgovcamp

LocalGovCampI spent a fantastic day yesterday in Birmingham Fazely Studios at #localgovcamp – an unConference exploring local government use of the internet. I offered to lead a session based around the ‘50 Obstacles to Open Government‘ which I jotted down a while back  – and to host a discussion sharing tips and ideas for overcoming these obstacles. The notes that I took during the session are on the 50 Obstacles wik (and if you took part – please do add your own notes…), and below are a few quick reflections on the session and where the 50 Obstacles list goes now…

Top down,  bottom up, sideways?

I wrote down the 50 Obstacles based on my experience of working with front-line youth service practitioners through action research and a recent action learning set on youth participation and social network sites. They are challenges as seen from perspective of staff wanting to engage with social media, but without neccessarily having responsibility for driving forward the use of social media across an organisation.

However, the #localgovcamp session drew a wider range of participants – including service managers, web teams and more. Quickly discussions turned to the need for vision from senior management and significant cultural change as key to driving social media adoption. Vision and leadership are important. The importance of styles of leadership in organisational change is something I’ve written about before. But when it comes to social media adoption – there is a strong case for recognising the many different possible approaches. And for recognising that local authorities are collections of diverse and different teams and services with ever more blurred boundaries – not monolithic entities with a single form, function or direction .

Not only is social media adoption something that can be driven by bottom up ‘nibbling’ away at problems (as David Wilcox put it), or by top down strategic programmes, but it is also enabled by social media moving sideways – from services that find ways to adopt and use social technology sharing their stories and experiences with the rest of an organisation.

Edit PagePractical Problem Solving

You can find many of the tips people shared for overcoming hurdles over here – but I was particularly struck by the dialogue around experimentation with social media – and sharing examples of social media use and success to help managers and teams make sense of what they might be able to do.

So – I took 15 minutes out later in the day at #localgovcamp to develop the wiki page for obstacle 48: “Managers do not support staff exploration and experimentation with Web 2.0” and to add a collection of links to sources of information about what other authorities have been doing with social media. And I quickly discovered  there are a lot of great examples out there. Take a look at the wiki page here and see if you can add to it…

We only had 15 minutes in our #localgovcamp session to share tips for overcoming the obstacles, and there are still at least 4o obstacle pages which right now only list the problems and no solutions. However, they are all wiki pages, which anyone is welcome to dive in and edit to share their learning, links and insights.

Where next?

I learnt a lot throughout #localgovcamp about organisational change and social media adoption – and I’ll be reflecting more on the insights gained over the coming weeks. However – hopefully there are also some strong next steps coming up to help turn 50 Obstacles, into ’50 things that use to give us trouble… but we’ve sorted them all out now’ – including a possible session at Reboot Britain. But more on that later…


Update: Just as I was about to post this, David Wilcox upload this clip he took just after the session…

Confidentiality and blogging as reflective practice?

Reflective PracticeLast year I wrote a blog post on ‘7 Reasons Why Youth Workers Should Blog’. Since then a few blogs from statutory sector youth workers have made it onto the web, but not all that many.

One of the strongest argument I can see for encouraging more youth blog blogging is the central role that ‘reflective practice’ should play in youth and community development work. In my own work I’ve found blogging to a key tool for my own reflective learning – with the added benefit of making it into shared learning – where I can benefit from the insights of others who read and comment on posts, either via blog comments, or face-to-face.

However, a recent e-mail from a youth worker about the ‘7 reasons why youth workers should blog’ post raised questions about what to do when online reflective practice runs up against issues of confidentiality:

[Blogging] is something we have thought about, for the reasons you listed, but have always come up against the concern over confidentiality. I don’t mean the obvious concern of revealing identities or specific case details, but the general concern of talking about real life young people without being able to check the content is OK with them, or even just simply running the risk that they may recognise themselves in what is being said and feel violated or unhappy about being talked about.

…one of the young people who sits on our advisory board made the point that someone thinking of coming to us, who went onto our website and saw us talking about the work done with other young people could be put off as they would think ‘they could talk about me or my case if i use this service’.

As most of the work I do is with groups, and not relating to very sensitive issues, this isn’t an issue I’ve often run up against directly in work with young people – but challenges of reflective learning and confidentiality are certainly something I’ve come up against as an independent consultant. Here are some of the principles I’ve tried to use:

Share general points of learning, not specifics
Whilst I often try and use a particular story to give context to a blog post, part of my reflective blogging is about drawing out general point from the experience. If I start writing a narrative blog post, and it strays into content which could be confidential, or which I’m not sure should be immediately public, then I’ll often change the headline to one more general, and rewrite the post to draw out the point of learning – rather than the origin of that learning.

No allusions
With a few exceptions (and only for organisations) I’m either writing explicitly about someone or something, confident that I either have consent or that I am happy for the subject to know about and read the blog post in question.

Allusions to people or situations so that people could work out what something is about with enough background information are out.

Wait a while

Sometimes even a general learning point can be problematic if people involved will be able to work out the situation it is drawn from – and if this reveals information that people involved may wish is not shared widely.

In these cases, sometimes a blog post may end up in the draft folder for a while, either for the point of learning to be combined in with another post, or to be posted in the future – when sharing it isn’t such a sensitive issue.

Some things stay in the drafts
There are some posts which it is useful to write for purposes of reflective learning. But which it is not right to share (in most cases on this blog because they’re just not interesting enough…!)

Respect & constructive comment
I try not to blog anything which I wouldn’t be happy discussing with the people involved in the blog post – and to blog on the spirit of constructive comment rather than ranting or criticism.

In the particular case of setting up a blog for a youth service – it may be worth asking whether an organisational public blog is the right platform for all the reflective learning of practitioners. There are of course, 6 other reasons at least for youth work blogging

How do you deal with the tensions between blogging on sensitive topics – and benefit from the shared learning potential of reflective blogging?

(Here endeth my blog post about blogging for 2009)

EU Kids Online – E-safety? Just get on with it! (And don’t forget opportunity)

[Summary: Notes and reflections from the launch conference of EU Kids Online research]

“Can we just get on with it”. Less talking and more action on child internet safety was the pretty clear message from Tanya Byron responding to the research recommendations at the launch of the EU Kids Online research today. But Tanya also made clear that the action should not be reactive, moral panic driven responses to internet use by young people – making the bold (but essential) statement that “We cannot and must-not build an environment for children to develop within which is built around what we see through the eyes of the most vulnerable child”.

There has been a lot of talk in sessions and coffee breaks today about the need for a more naunced approach to the often moral-panic driven debates about risk – not least with a great input from Janis Wolak reflecting on the different discourses that researchers are intentionally, or unintentionally constructing around the internet and young people. Crucially Janis highlighted the difference between the claim that

(a) The internet has risks

and the claim that:

(b) The internet promotes risks

The discourse often shifts from (a) to (b). But it’s hard to find research which backs this up. Janis encouraged us to consider whether the working hypothesis that appears to underly much work that “the internet amplifies risks” should have a priviledged place over alternative hypothesis such as “the internet can act as a buffer to young people experiencing harms”.

There have been many other insights shared today, most of which I’ve not managed to capture whilst taking notes, so I’ll mainly give a nod to the abstracts and papers from the conference available here – and share just one or two ideas or bits of intformation shared during sessions that I found particularly interesting…

  • In presenting recommendations from the EU Kids Online research, Sonia Livingstone made an interesting contribution to the media literacy debate – arguing that it’s important to keep ‘promoting safety’ as distinct from ‘media literacy building’.

    As I understood the point, Sonia suggested that media literacy programmes often arise because of a recognition that new technology is complex, tricky to regulate, and hard to legislate for when it is international and operating across borders. The new technologies create place new burdens on users to manage their own safety – and media literacy efforts similary ‘outsource’ safety to users.  Some users may not want to, or may not be able to, deal with these new burdens – and hence promoting safety as well as literacy becomes key.

  • Shirley Atkinson has explored how peer-education can play a role in e-safety education in schools in Plymouth and the South-West, with lots of lessons and learning that informal educators could draw upon.
  • The  Youth Protection Roundtable have been doing fascinating work to explore the need for systems that are ‘safer by design’ – and have a toolkit (that I’ve yet to read in depth I’ll admit) with an overview of techncal and process work on online youth protection.

And I thought it may be helpful to add links to few resources and other blog posts I’ve been working on which overlap with some of the focus in the EU Kids Online project:

And also – the Youth Work Online Network, Connected Generation unConference on the 11th July 2009, and the Network Particatipation space are all spaces of ongoing dialogue about positive work with young people online – which builds on safe-and-sound foundations.

One Page Guide to Google Groups E-mail Lists

One Page GuideEven with all the amazing social web tools available out there – e-mail remains a key communication tool for most people.

For many committees, projects and associations – an e-mail list has a lot to offer as a co-ordination and collaboration tool. This morning I’ve been working on preparing a web presence for the DFID Civil Society Organisations Youth Working Group (a group of development agencies and youth charities focussing working with the Department for International Development to promote youth engagement and the role of young people in development), who are currently only online via the Youth Guidance Project. Because the Youth Working Group is essentially a network of organisations and individuals, with no permenant secretariat or central body – we’re building the whole web presence around e-mail lists for the central group and it’s sub-groups – set up to be open to anyone who wants to get involved. Content from the e-mail lists will be fed via RSS ito a website based on DokuWiki (a fantastically flexible and easy to use wiki).

This set-up will involve the chair of each sub-group managing their own e-mail list, and all the members or associates of the Youth Working Group understanding how an e-mail list works.

So – I took the opportunity to create a ‘One Page Guide to E-mail Lists with Google Groups‘.

You can download the PDF here, view the full thing below or on Scribd, and get the original to adapt for your own use in it’s original Open Office format, or MS Word if you prefer.

P.S. A slight tweak in the design this time, copying an idea from Amanda‘s adapted versions of the One Page Guides for 2Morro festival (under ‘Get Involved’).

Trying to explain network effects & motivations for using social media tools

picture-101I’m putting together a series of short guides for different clients on how to use social media tools in shared learning and online outreach. These will be a mash-up of my existing practical One Page Guides with a bit more theory on effective use of social tools.

One of the important bits of theory I want to try and get across is around network effects. Often the reasons given for using a given social media tool focus on the ways they are used once a network effect has kicked in: once, for example, lots of people have started following a Twitter account, or once a network of residents has grown big. However, when you start using a social media tool – particularly if your interests are in sectors other than technology (community music for example) – there is often a slow lead in before the network effect starts generating dividends from the time spent using the tool. Thus, it can be important to offer a different motivations model for using new social media tools.

You will probably notice, from the paragraph above, that I’ve not found a great way to communicate this point.. and I would really value your input.

Below is what I’ve written for one of the guides so far, but it’s much in need of a re-write. How could this be better said? Or should I be saying something else entirely?

Being open to the network effect

Many social media tools have a network effect. For each extra person who starts using them they become more useful (for example, the first telephone landlines had a big network effect – when only one person had a fixed line, it wasn’t all that useful a thing to own!). When you start using a new tools you may not have a ready-made network to join in on. If you focus on making new social media tools work well for you in your existing day-to-day work, then when the network effect kicks in it’s an added bonus.

For example, with social bookmarking, you can switch from saving your favourite links on your own computer (or scribbling down websites you must go back to look at on little scraps of paper), to using delicious to save them in a public online space. This is useful to you – as it means you can find your favourite links from any computer.

But it also brings a possible network effect. You might find people with shared interests who have bookmarked the same links as you. Or you may start to find a shared ‘tag’ to add to your bookmarks which helps you share information with an informal network of other users of the service.

If you start using a new tool only for the network effect, and you expect to get instant benefit from it – you may be disappointed. Networks are like communities, they take time to develop and grow. However, if you use a new social tool and weave it into your day-to-day practice, then you are sure to find a new connections, ideas and opportunities emerge over time.

Connected Generation: 2009 unConference on online youth engagement

The social media game

[Summary: Registration open for the 2009 unConference on youth engagement in a digital age]

Some point just after the first BarCampUKGovWeb back in 2008 I floated the idea of a BarCamp, or an unConference to explore the ways in which organisations whose work involved young people could make the most of social media and new digital technologies. After a few false starts, that turned into UK Youth Online* – a gathering of over 60 fantastic folk one Saturday at the offices of DIUS in London where we had explored all sorts of elements of online youth engagement: tools and technologies; issues of safety; participation online; implications for youth workers; the social media game; and loads more. That event led to the growth of the Youth Work Online ning network, currently fairly quiet, but helping to carry on the conversations from our face-to-face event.

Since the 2008 unConference I’ve met a whole load of fantastic people working to explore and use social technologies in youth work, youth participation and outreach work with young people. From software developers and central government policy makers, to local authority web teams and front-line youth workers – and of course, many young people themselves – as volunteers, activists and innovators. However, in all these meetings, I’ve not come across a forum that brings together practitioners, social entrepreneurs, developments, policy makers and young people to get stuck into sharing their learning and building the sorts of informal and formal networks that will drive forward greater and more effective uptake of social technologies to make a difference in the lives of young people.

Summing upSo – I though it might be time for another unConference. And this is the rather roundabout way of announcing: Connected Generation 2009 – unConference – exploring youth engagement in a digital age.

It’s taking place on the 11th July, it’s free to attend, in the same place in Central London as last years thanks to Steph Grey and DIUS, and registration is now open.

So, erm, get registered if you can join us, and spread the word!

More details below…

Discussions

If your work involves young people, then understanding and engaging with social media and online technologies is a must. This event is an opportunity to explore big ideas, and practical realities of weaving the web into work with young people.

As an unConference, the exact programme is created on the day by the participants, who will convene conversations, provide demonstrates and share their insights. However, themes that are likely to be explored include:

  • Communicating with young people online – from promoting youth services and positive activities, through to hosting two-way dialogues with young people in online spaces.
  • Social networks & youth participation – how can Facebook, Bebo, MySpace and Ning be part of the participation workers toolbox? And how does social networking have the power to change the face of participation?
  • Digital inclusion for young people – making sure that all young people have the access to technology and the skills they need to get on in the digital age;
  • Practical action – how to make sure online engagement is based on safe-and-sound foundations; getting policies in place; and making sure the technology and staff skills are available to make the most of online engagement;
  • Hands-on learning – exploring different social media tools that you can use in your work, and sharing tips with other participants about the best way to use them;

Bring your own sessions!

An unConference is created by the participants – and it works best when everyone comes prepared to offer a session. Your session could be a short presentation of a project you have recently worked on using digital media for youth engagement; or it could be a topic for discussion; or an issue you want to get the insights of others on.

When you register you have the opportunity to suggest a session you may offer.

How the day works
If you’re never been to an unConference before and are wondering what to expect – here is a rough outline of what the day might look like: Planning out the different time-slots for the day

  • 10.00am – Arrive, coffee and introductions
  • 10.30am – Suggesting Sessions – participants will be invited to announce and introduce sessions they would like to run during the conference. These will be assigned to a time-slot and break-out room. There will probably be 6 break out rooms, allowing 30 different sessions to take place during the day.
  • 11.00am – Parallel Session 1 – some of the sessions just announced will take place and you can choose which to take part in.
  • 11.45 – Parallel Sessions 2 – more sessions taking place
  • 12.30 – Lunch
  • 13.15 – Parallel Sessions 3 – more sessions taking place
  • 14.00 – Parallel Sessions 4 – more sessions taking place
  • 14.45 – Break and review – A change to check if any new ideas for sessions have arisen throughout the day so far, and to plan in a few extras
  • 15.00 – Final sessions
  • 15.45 – Wrap and close

You will get to take part in at least five sessions on key topics in youth engagement and new technology. If you find a topic you want to discuss is not being covered, you have to opportunity to suggest a new session to explore it – and the facilitators will do their best to make your new session idea take place.

We’ll probably end the day at a local coffee shop or pub for those who can stay in London a bit longer.

Who is behind it?
The 2009 unConference is being organised by Tim Davies as a voluntary project.

The venue has been kindly supplied by DIUS, arrange for by Steph Grey.

Other volunteers will be involved on the day. Check http://www.connectedgeneration.info for more details.

Sponsorship welcome
We welcome sponsorship to help us cover the costs of the event. Sponsors have the opportunity to display materials at the event and to place items in the conference bag – as well as to feel good about making a great event take place!

Any questions?

If you’ve got any questions then drop a line to tim@practicalparticipation.co.uk
or give me a call on 07824 856 303

*Note: The 2008 event was not associated in any way with the charity UK Youth, and at their request we are not longer using the ‘UK Youth Online’ title for future events.

Digital inclusion and social capital

I’m going to be taking on the social reporter role at the RSA seminar on Digital Inclusion and Social Capital today – and trying to tweet, video and blog insights and ideas arising from the discussions on Will Davies working paper on The Social Value of Digital Networks in Deprived Communities (to be published after input from the seminar and online discussion have been incorporated…)

Social Reporting a seminar like this is a new one for me. I’ve almost-live blogged at conferences before, but this looks set to be a really in depth discussion in a concentrated couple of hours so I’ll be trying my best to draw out elements and weave them into the web of great experience and insight that will be outside the meeting room at the RSA as well as in it.

To help with that I’m trying out CoverItLive – which, if you’re viewing this blog post in an RSS Reader that supports it, or on the front page of the blog, should present you with a feed of conversation as the session unfold – and should give you a space to add your own comments.

Please do drop in between 10.30am and 12.30am to follow the discussions and to add your thoughts to the debate on digital inclusion and deprived communities…

Networked Participation: opening up

Networked Participation - funded by LGIU
Networked Participation - funded by LGIU

Just a quick (and slightly late) note to let readers interested in Youth Participation & Social Media that we’ve opened up the Ning network for the Youth Participation and Social Network Sites action learning set to anyone to join.

You can access Networked Participation here.

You need to request a membership to access all the content – but as long as you provide just a few details I’ll get any requests to join approved quickly.

Inside the network you will find shared resources and slides from our expert speakers and all sorts of other bits and pieces from the last four months of explorations of what social network sites and online social network has to offer to effective youth participation.

Can social networks bridge the participation gap?

[Summary: Online social networks have a role to play in bridging one off engagement with more structured forms of participation.]

A bit of scene setting

Image from Hear by Right book (p.g.7)

The ‘Ladder of Participation’ which asks organisations to consider the depth of youth participation in particular activities will be familiar to many people in youth engagement. Using Hart’s Ladder of Participation you can assess whether a youth council is acting as a genuine structure for youth empowerment, leading to young people and adults sharing decisions and creating change – or whether it is really a tokenistic gesture, creating the illusion of participation whilst adults are actually running the whole show.

But youth participation is not just about youth councils and young mayors. Good youth participation offers young people the chance to get involved and influence issues that affect them in a wide variety of ways, from one-off input into feedback and complaints processes, through to more structured engagement in the governance of organisations. On it’s own the ladder of Participation doesn’t show the full picture. That’s where the ‘matrix of participation’ comes in.

It’s a tool I’ve been using in training sessions for years, having first discovered in whilst working with Bill Badham delivering Hear by Right training. However, as far as I can tell we’ve never written it up online (though it is written up in this book which you can search inside with an Amazon account (search for ‘matrix’)).

The matrix of participation includes Hart’s Ladder of Participation on it’s vertical axis, and adds a horizontal axis consisting of different participation approaches, running roughly from one-off, short term or informal approaches on the left, to more structured and long-term approaches on the right.

Organisations can map the different participation opportunities they provide against both their level of participativeness, and against the type of approach they represent.

The matrix is particularly useful to encourage organisations to consider whether they are offering young people a spread of engagement opportunities, and our experience is that attempts to just provide opportunities at one side or other of the matrix is unlikely to lead to sustainable and effective youth participation which leads to positive change for young people.

An observation: the gap in the middle
When Bill Badham joined us at the April meeting of the Youth Participation and Social Network Sites Action Learning Set he led the group in using the matrix of participation (plus some post-it notes and a big sticky sheet) to put together a big visual representation of the different participation approaches in use amongst the 20 or so local authorities participating in the learning set.

Standing back from the wall where this matrix had been put together during the lunch break we spotted something interesting. The participation methods shown were clustered on the left and right of the matrix, and things were thin in the middle.

Already participants had been talking about how many of the more structured participation methods to the right were limited in their efficacy because they only managed to attract certain groups of young people who did not reflect the diversity of the young people the organisations worked with. And this got us thinking.

Participation methods towards the middle of the matrix are really important. It is through involvement in events; in creative projects; and in short-term activities that many young people can develop the confidence to express their views and can build the networks with other young people and with supportive adults that enable and encourage them to then get involved in further participation. The middle of the matrix is a key point on young people’s ‘pathway of participation’. Without opportunities to gain experience, information and develop networks – many young people (and often the young people we most need to hear from) may never go on to speak up in forums where they could have power to make serious change happen.

Bridging the gap: online social networks
Online social networking is not a cure all. But it seems that it could have a role to play here.

Right now, young people engaging in participation on the left of the matrix of participation, in one-off participation opportunities have few ways of connecting this engagement to longer term involvement in participation. Filling in a paper form to provide feedback on an activity and handing it in can often feel like a participation dead end.

But what if, instead of just handing in feedback, young people were encouraged to digitally provide their ideas for improvements to a service, and were to vote for the ideas supplied by other young people (see tools like UserVoice)?

And what if young people taking part in survey and small-scale engagement were offered an opt-in opportunity to connect with the person who will take forward action based on their input, so they can continue to engage with further questions that crop up as a policy or practice comes to be implemented?

And what if young people who want to express their view on a single issue could do that by joining a group within a social network, in the process coming to discover the other issues their peers are working on – and becoming part of a shared network with young people already involved in formal participation structures?

Not all young people will go on to ‘leap the gap’ themselves and move from one-off engagement to sitting on a youth forum or governance board (nor should they), but perhaps some will – and perhaps, equally importantly, those young people who take part in formal participation structures will have ways of keeping connected with the issues that matter to their least advantaged peers, and will be better able to represent the views of others and to advocate for improvements that benefit those most in need of change.

How are you blending online and offline social networks into your youth participation practice?